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Southern Delights packaging

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Southern Classics for North India

Partner-in-charge & Creative Director Lisa Rath | Design Development & Production Neha Wahi | Creative Photographer Pradeep Dasgupta

Southern Delights is a range of classic savouries from the South, introduced by Haldiram's as to audiences in Delhi and the rest of India. Problem Haldiram’s enjoys immense trust as a maker of savouries. But because of their overwhelming presence in namkeens, these could get overlooked by North Indian consumers, and not recognised as authentic by south Indian consumers. 
read more about this project at www.icdindia.com
Southern Delights packaging
Published:

Southern Delights packaging

Packaging for a series of traditional savouries from the South of India for Haldiram's.

Published: